Fire Dragon and Unicorn Princess; Gender Stereotypes and Children's Products in Search Engine Responses
Search engines in e-commerce settings allow users to search, browse, and select items from a wide range of products available online including children's items. Children's products such as toys, books, and learning materials often have stereotype-based gender associations. Both academic research and public campaigns are working to promote stereotype-free childhood development. However, to date, e-commerce search engines have not received as much attention as physical stores, product design, or marketing as a potential channel of gender stereotypes. To fill this gap, in this paper, we study the manifestations of gender stereotypes in e-commerce sites when responding to queries related to children's products by exploring query suggestions and search results. We have three primary contributions. First, we provide an aggregated list of children's products with associated gender stereotypes from the existing body of research. Second, we provide preliminary methods for identifying and quantifying gender stereotypes in system's responses. Third, to show the importance of attending this problem, we identify the existence of gender stereotypes in query suggestions and search results across multiple e-commerce sites.
Code (0)
등록된 구현이 없습니다.
Tasks
MarketingSimilar Papers 제목 키워드 기반
Shirtless and Dangerous: Quantifying Linguistic Signals of Gender Bias in an Online Fiction Writing Community
Imagine a princess asleep in a castle, waiting for her prince to slay the dragon and rescue her. Tales like the famous Sleeping Beauty clearly divide up gender roles. But what about more modern stories, borne of a genera…
Pink for Princesses, Blue for Superheroes: The Need to Examine Gender Stereotypes in Kid's Products in Search and Recommendations
In this position paper, we argue for the need to investigate if and how gender stereotypes manifest in search and recommender systems.As a starting point, we particularly focus on how these systems may propagate and rein…
PositionRevisiting The Classics: A Study on Identifying and Rectifying Gender Stereotypes in Rhymes and Poems
Rhymes and poems are a powerful medium for transmitting cultural norms and societal roles. However, the pervasive existence of gender stereotypes in these works perpetuates biased perceptions and limits the scope of indi…
Language ModelingLanguage ModellingLarge Language ModelChallenging Negative Gender Stereotypes: A Study on the Effectiveness of Automated Counter-Stereotypes
Gender stereotypes are pervasive beliefs about individuals based on their gender that play a significant role in shaping societal attitudes, behaviours, and even opportunities. Recognizing the negative implications of ge…
Gender Stereotypes Differ between Male and Female Writings
Written language often contains gender stereotypes, typically conveyed unintentionally by the author. To study the difference in how female and male authors portray people of different genders, we quantitatively evaluate…