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Learning deep structured semantic models for web search using clickthrough data

Latent semantic models, such as LSA, intend to map a query to its relevant documents at the semantic level where keyword-based matching often fails. In this study we strive to develop a series of new latent semantic models with a deep structure that project queries and documents into a common low-dimensional space where the relevance of a document given a query is readily computed as the distance between them. The proposed deep structured semantic models are discriminatively trained by maximizing the conditional likelihood of the clicked documents given a query using the clickthrough data. To make our models applicable to large-scale Web search applications, we also use a technique called word hashing, which is shown to effectively scale up our semantic models to handle large vocabularies which are common in such tasks. The new models are evaluated on a Web document ranking task using a real-world data set. Results show that our best model significantly outperforms other latent semantic models, which were considered state-of-the-art in the performance prior to the work presented in this paper.

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