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MuseRAG: Idea Originality Scoring At Scale

An objective, face-valid way to assess the originality of creative ideas is to measure how rare each idea is within a population -- an approach long used in creativity research but difficult to automate at scale. Tabulating response frequencies via manual bucketing of idea rephrasings is labor-intensive, error-prone, and brittle under large corpora. We introduce a fully automated, psychometrically validated pipeline for frequency-based originality scoring. Our method, MuseRAG, combines large language models (LLMs) with an externally orchestrated retrieval-augmented generation (RAG) framework. Given a new idea, the system retrieves semantically similar prior idea buckets and zero-shot prompts the LLM to judge whether the new idea belongs to an existing bucket or forms a new one. The resulting buckets enable computation of frequency-based originality metrics. Across five datasets (N=1143, n_ideas=16294), MuseRAG matches human annotators in idea clustering structure and resolution (AMI = 0.59) and in participant-level scoring (r = 0.89) -- while exhibiting strong convergent and external validity. Our work enables intent-sensitive, human-aligned originality scoring at scale to aid creativity research.

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