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Signal in the Noise: Decoding the Reality of Airline Service Quality with Large Language Models

2026-01-04 · Ahmed Dawoud, Osama El-Shamy, Ahmed Habashy arxiv

Traditional service quality metrics often fail to capture the nuanced drivers of passenger satisfaction hidden within unstructured online feedback. This study validates a Large Language Model (LLM) framework designed to extract granular insights from such data. Analyzing over 16,000 TripAdvisor reviews for EgyptAir and Emirates (2016-2025), the study utilizes a multi-stage pipeline to categorize 36 specific service issues. The analysis uncovers a stark "operational perception disconnect" for EgyptAir: despite reported operational improvements, passenger satisfaction plummeted post-2022 (ratings < 2.0). Our approach identified specific drivers missed by conventional metrics-notably poor communication during disruptions and staff conduct-and pinpointed critical sentiment erosion in key tourism markets. These findings confirm the framework's efficacy as a powerful diagnostic tool, surpassing traditional surveys by transforming unstructured passenger voices into actionable strategic intelligence for the airline and tourism sectors.

📄 PDF Abstract BibTeX arXiv:2603.04404

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