Papers Marketing
“Marketing” 태그가 달린 논문 952편 · 필터 해제
COLIBRI Fuzzy Model: Color Linguistic-Based Representation and Interpretation
Colors are omnipresent in today's world and play a vital role in how humans perceive and interact with their surroundings. However, it is challenging for computers to imitate human color perception. This paper introduces…
AttributeMarketingSeeing the Signs: A Survey of Edge-Deployable OCR Models for Billboard Visibility Analysis
Outdoor advertisements remain a critical medium for modern marketing, yet accurately verifying billboard text visibility under real-world conditions is still challenging. Traditional Optical Character Recognition (OCR) p…
MarketingOptical Character RecognitionOptical Character Recognition (OCR)Scene UnderstandingUSD: A User-Intent-Driven Sampling and Dual-Debiasing Framework for Large-Scale Homepage Recommendations
Large-scale homepage recommendations face critical challenges from pseudo-negative samples caused by exposure bias, where non-clicks may indicate inattention rather than disinterest. Existing work lacks thorough analysis…
MarketingPotential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation
Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metric, its calculations often rely solely o…
MarketingScalable Subset Selection in Linear Mixed Models
Linear mixed models (LMMs), which incorporate fixed and random effects, are key tools for analyzing heterogeneous data, such as in personalized medicine or adaptive marketing. Nowadays, this type of data is increasingly …
MarketingSparse LearningThe Shape of Consumer Behavior: A Symbolic and Topological Analysis of Time Series
Understanding temporal patterns in online search behavior is crucial for real-time marketing and trend forecasting. Google Trends offers a rich proxy for public interest, yet the high dimensionality and noise of its time…
ClusteringMarketingTime SeriesTopological Data AnalysisWhich Company Adjustment Matter? Insights from Uplift Modeling on Financial Health
Uplift modeling has achieved significant success in various fields, particularly in online marketing. It is a method that primarily utilizes machine learning and deep learning to estimate individual treatment effects. Th…
MarketingExperiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno
Experiential focused on creating memorable and meaningful experiences for consumers, has emerged as a key strategy in promoting tourist destinations. particularly in destinations seeking to highlight their unique cultura…
DescriptiveMarketingComputational Studies in Influencer Marketing: A Systematic Literature Review
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influencer marketing remains fragmented, especi…
FairnessMarketingSystematic Literature ReviewHypothesis Testing for Quantifying LLM-Human Misalignment in Multiple Choice Settings
As Large Language Models (LLMs) increasingly appear in social science research (e.g., economics and marketing), it becomes crucial to assess how well these models replicate human behavior. In this work, using hypothesis …
Decision MakingLanguage ModelingLanguage ModellingMarketing+1xbench: Tracking Agents Productivity Scaling with Profession-Aligned Real-World Evaluations
We introduce xbench, a dynamic, profession-aligned evaluation suite designed to bridge the gap between AI agent capabilities and real-world productivity. While existing benchmarks often focus on isolated technical skills…
AI AgentInformation RetrievalMarketingSunday rehannah
Early Life Sunday rehannah mary who is born on / 9/ 2010/ June in ilorin, My parent are Mr. and Mrs. Sunday who are native of benue , but they live in ilorin kwara state, Nigeria. I went to mountain of joy School in i…
MarketingINNOCENT FAVOUR PRAISE
SHORT BIOGRAPHY My Name is INNOCENT FAVOUR PRAISE I I'M FROM IMO STATE I WAS BORN 11/10/2009, I was also Born In Ilorin Kwara State, Also Born In The Family Of Mr And Miss INNOCENT, I'M Introduced Into A Business Called…
MarketingGODDAY ISREAL
SHORT BIOGRAPHY GODDAY ISREAL, born on January 11, 2012, in Ilorin, Kwara State, is a skilled digital marketer and freelancer. He began his education in Ilorin and later joined the Neolife network marketing business.…
MarketingKelvin kalu
== Kelvin kalu== Perfect Expert Digital and Social Media Marketer, SEO Experts, Google knowledge panel Expert. Check Out On Google As Kelvin kalu. Early Life my name is ifeanyi kalu kelvin I was bourn in a family of …
MarketingKolawole Emmanuel Victor
Early Life I am Kolawole Emmanuel Victor, i was born on September 14 2010, son of Mr. and Mrs. Kolawole. He is a young boy from Ilorin Kwara state. He began his education life at one of the prominent schools in Ilorin n…
MarketingDreamActor-H1: High-Fidelity Human-Product Demonstration Video Generation via Motion-designed Diffusion Transformers
In e-commerce and digital marketing, generating high-fidelity human-product demonstration videos is important for effective product presentation. However, most existing frameworks either fail to preserve the identities o…
Data AugmentationMarketingVideo GenerationThe Influence of Tourist Experience on Revisit Decisions with the Mediation of Tourist Satisfaction
Nusliko Park Ecotourism Area is a combination of natural and artificial tourism with the background of Lake Nusliko, which can be developed as a leading tourist attraction. Marketing strategies can be formulated by analy…
DescriptiveMarketingLearning from Double Positive and Unlabeled Data for Potential-Customer Identification
In this study, we propose a method for identifying potential customers in targeted marketing by applying learning from positive and unlabeled data (PU learning). We consider a scenario in which a company sells a product …
MarketingHarnessing Large Language Models for Scientific Novelty Detection
In an era of exponential scientific growth, identifying novel research ideas is crucial and challenging in academia. Despite potential, the lack of an appropriate benchmark dataset hinders the research of novelty detecti…
MarketingNovelty DetectionRetrieval