As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity
This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.
Code (0)
등록된 구현이 없습니다.
Tasks
ArticlesDiversitySimilar Papers 제목 키워드 기반
LaughTalk: Expressive 3D Talking Head Generation with Laughter
Laughter is a unique expression, essential to affirmative social interactions of humans. Although current 3D talking head generation methods produce convincing verbal articulations, they often fail to capture the vitalit…
Talking Head GenerationSafeTalkCoach: Diversity-Driven Multi-Agent Simulation for Parent-Teen Health Conversations
The importance of effective parent-child communication about sexual health is widely acknowledged, but real-world data on these conversations is scarce and challenging to collect, due to their private and sensitive natur…
Dialogue GenerationWe Are in This Together: Quantifying Community Subjective Wellbeing and Resilience
The COVID-19 pandemic disrupted everyone's life across the world. In this work, we characterize the subjective wellbeing patterns of 112 cities across the United States during the pandemic prior to vaccine availability, …
Time SeriesTime Series AnalysisSMAC-Talk: A Natural Language Extension of the StarCraft Multi-Agent Challenge for Large Language Models
As LLMs become more widely deployed, they are increasingly expected to work alongside other AI agents rather than operating in isolation. Effective coordination in these settings requires agents to communicate, share inf…
Decision MakingLLMs can persuade only psychologically susceptible humans on societal issues, via trust in AI and emotional appeals, amid logical fallacies
Scarce longitudinal evidence examines LLMs' persuasiveness and humanness along time-evolving psychological frameworks. We introduce Talk2AI, a longitudinal framework quantifying psycho-social, reasoning and affective dim…
Logical Fallacies