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CROSSAN: Towards Efficient and Effective Adaptation of Multiple Multimodal Foundation Models for Sequential Recommendation

Multimodal Foundation Models (MFMs) excel at representing diverse raw modalities (e.g., text, images, audio, videos, etc.). As recommender systems increasingly incorporate these modalities, leveraging MFMs to generate better representations has great potential. However, their application in sequential recommendation remains largely unexplored. This is primarily because mainstream adaptation methods, such as Fine-Tuning and even Parameter-Efficient Fine-Tuning (PEFT) techniques (e.g., Adapter and LoRA), incur high computational costs, especially when integrating multiple modality encoders, thus hindering research progress. As a result, it remains unclear whether we can efficiently and effectively adapt multiple (>2) MFMs for the sequential recommendation task. To address this, we propose a plug-and-play Cross-modal Side Adapter Network (CROSSAN). Leveraging the fully decoupled side adapter-based paradigm, CROSSAN achieves high efficiency while enabling cross-modal learning across diverse modalities. To optimize the final stage of multimodal fusion across diverse modalities, we adopt the Mixture of Modality Expert Fusion (MOMEF) mechanism. CROSSAN achieves superior performance on the public datasets for adapting four foundation models with raw modalities. Performance consistently improves as more MFMs are adapted. We will release our code and datasets to facilitate future research.

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