Leveraging ChatGPT for Sponsored Ad Detection and Keyword Extraction in YouTube Videos
This work-in-progress paper presents a novel approach to detecting sponsored advertisement segments in YouTube videos and comparing the advertisement with the main content. Our methodology involves the collection of 421 auto-generated and manual transcripts which are then fed into a prompt-engineered GPT-4o for ad detection, a KeyBERT for keyword extraction, and another iteration of ChatGPT for category identification. The results revealed a significant prevalence of product-related ads across various educational topics, with ad categories refined using GPT-4o into succinct 9 content and 4 advertisement categories. This approach provides a scalable and efficient alternative to traditional ad detection methods while offering new insights into the types and relevance of ads embedded within educational content. This study highlights the potential of LLMs in transforming ad detection processes and improving our understanding of advertisement strategies in digital media.
Code (0)
등록된 구현이 없습니다.
Tasks
Keyword ExtractionSimilar Papers 제목 키워드 기반
RPM-Oriented Query Rewriting Framework for E-commerce Keyword-Based Sponsored Search
Sponsored search optimizes revenue and relevance, which is estimated by Revenue Per Mille (RPM). Existing sponsored search models are all based on traditional statistical models, which have poor RPM performance when quer…
Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search
Recently, sponsored search has become one of the most lucrative channels for marketing. As the fundamental basis of sponsored search, relevance modeling has attracted increasing attention due to the tremendous practical …
MarketingKeyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of …
validQuotient Space-Based Keyword Retrieval in Sponsored Search
Synonymous keyword retrieval has become an important problem for sponsored search ever since major search engines relax the exact match product's matching requirement to a synonymous level. Since the synonymous relations…
Information RetrievalRetrievalKeyword Decisions in Sponsored Search Advertising: A Literature Review and Research Agenda
In sponsored search advertising (SSA), keywords serve as the basic unit of business model, linking three stakeholders: consumers, advertisers and search engines. This paper presents an overarching framework for keyword d…
Management