Public Relations
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Scaling Language Models: Methods, Analysis & Insights from Training Gopher
Papers
The Mechanics of Democratic Dominance: A System Dynamics Paradigm for Dynamic Consent Engineering
Traditional frameworks of political communication operate under linear, event-driven assumptions that treat voter persuasion as a static, transactional function. This paper introduces Dynamic Consent Engineering (DCE), a…
Public RelationsCrisis-Bench: Benchmarking Strategic Ambiguity and Reputation Management in Large Language Models
Standard safety alignment optimizes Large Language Models (LLMs) for universal helpfulness and honesty, effectively instilling a rigid "Boy Scout" morality. While robust for general-purpose assistants, this one-size-fits…
Public RelationsA Multimodal Benchmark for Framing of Oil & Gas Advertising and Potential Greenwashing Detection
Companies spend large amounts of money on public relations campaigns to project a positive brand image. However, sometimes there is a mismatch between what they say and what they do. Oil & gas companies, for example, are…
Public RelationsEmotion Recognition for Low-Resource Turkish: Fine-Tuning BERTurk on TREMO and Testing on Xenophobic Political Discourse
Social media platforms like X (formerly Twitter) play a crucial role in shaping public discourse and societal norms. This study examines the term Sessiz Istila (Silent Invasion) on Turkish social media, highlighting the …
Decision MakingEmotion RecognitionMarketingPublic Relations+1SCRAG: Social Computing-Based Retrieval Augmented Generation for Community Response Forecasting in Social Media Environments
This paper introduces SCRAG, a prediction framework inspired by social computing, designed to forecast community responses to real or hypothetical social media posts. SCRAG can be used by public relations specialists (e.…
ArticlesPublic RelationsRAGRetrieval-augmented GenerationTwitter Data Analysis: Izmir Earthquake Case
T\"urkiye is located on a fault line; earthquakes often occur on a large and small scale. There is a need for effective solutions for gathering current information during disasters. We can use social media to get insight…
ManagementPublic RelationsSentiment Analysis